Index Skills

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Map a Problem Area
August 25, 2014
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Guide a Design Research Process
August 27, 2014

Index Skills

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At the 2013 LEAP Symposium a working team asked: What skills might a graphic designer need to work on breast cancer awareness?

A lone designer may design a cancer awareness poster (A stand-alone design).

  • Graphic Design Skills
  • Compelling narrative


He may develop a self exam pamphlet to be distributed to doctor’s offices (a system innovation).

  • Graphic Design Skills
  • Compelling narrative
  • +
  • Distribution, Platforms or Channels
  • Strategic Stakeholders


She may engage her community by organizing and holding town hall meetings (a cultural transformation)

  • Graphic Design Skills
  • Compelling narrative
  • +
  • Distribution, Platforms or Channels
  • Strategic Stakeholders
  • +
  • Brand as Experience
  • Brand Scaling


That same designer may work with scientists and public health experts to develop an evidenced based pitch book for a public project. (a stand alone project requiring a team).

  • Graphic Design Skills
  • Compelling narrative
  • +
  • Research
  • Outreach
  • Team building
  • Jargon-free fluency


Or work to get a company to label its water bottles BPA free (a system innovation requiring interdisciplinary expertise).

  • Graphic Design Skills
  • Compelling narrative
  • +
  • Elevator pitch
  • Strategy; alignment
  • Funding models


Or develop a comprehensive ad campaign (a cultural transformation driven by an interdisciplinary team)

  • Graphic Design Skills
  • Compelling narrative
  • +
  • Translate expert knowledge into accessible language
  • Civic engagement
  • Cross media strategy


And bring that campaign to a national audience through network public service announcements (a cross sector effort in cultural transformation)

  • Graphic Design Skills
  • Compelling narrative
  • +
  • Brand Proposition
  • Shared value argument
  • Access to decision makers